Search strategy
SaaS SEO Strategy: What to Build, Why, and What Happens After the Click
How to choose commercially valuable search opportunities, build the right pages, and connect SEO to qualified pipeline.
Anita V.19 min read
Practical guides on commercial search, marketing websites, conversion journeys and activation for B2B SaaS and technology teams.
Search strategy
How to choose commercially valuable search opportunities, build the right pages, and connect SEO to qualified pipeline.
Anita V.19 min read
Search strategy
How to find whether search visibility, content, page experience, conversion or lead quality is stopping valuable demand from becoming qualified customer action.
Anita V.21 min read
Search strategy
How to turn a B2B SaaS SEO audit and strategy into a prioritised 90-day execution roadmap, with initiatives, owners, dependencies and commercial outcomes.
Anita V.18 min read
Search strategy
How a B2B SaaS team with limited traffic can choose the right kind of evidence for each decision, using the four checks of the Evidence Threshold.
Anita V.8 min read
Search strategy
How to review a sales-led demo page in the order the buyer meets it, from the promise that brought them there to what sales does next.
Anita V.8 min read
Search strategy
Traffic can be lost at several points between the click and the sales conversation. Find the earliest break on a valuable path before blaming a channel.
Anita V.8 min read
Search strategy
How to make product, feature, use-case and comparison pages match the search they should win and the decision the buyer is making.
Anita V.9 min read
Search strategy
What each discipline owns, why rankings alone do not produce pipeline, and what a small SaaS team should work on first.
Anita V.7 min read