GrowthLens
Turn valuable demand into qualified customers.
GrowthLens helps B2B SaaS and technology teams grow qualified pipeline through search strategy, conversion-focused pages and website journeys.
Your call is with
Ani Valentinova
20 years across search, product, digital and conversion
A 20-minute conversation about your growth, website, or product challenge.
Where qualified demand gets lost
- Buyers cannot find the page that answers their buying question.
Search opportunity is not connected to clear solution, use-case, comparison or proof pages. You need to grow your pipeline from search.
- A campaign or website visit does not create a convincing next step.
Buyers land on generic pages, unclear messages or a demo path that makes them restart their evaluation.
- Interest does not progress into customer action.
Demos, enquiries and trials need the right proof, handoff and journey to move people towards value.
Read our guide to SaaS SEO strategy: what to build, why, and what happens after the click
20 years
across search, digital, product and conversion
300+
projects across growth and optimisation
Search, landing pages and website journeys should work as one system.
GrowthLens is a small senior studio for B2B SaaS and technology teams that need to decide what valuable demand to pursue, what their website needs to say and build, and how to turn that interest into a qualified next step.
Seniority
Senior-led from diagnosis to delivery
Ani leads the commercial diagnosis, search, messaging and conversion direction. Ivan leads technical delivery and reusable builds.
Search
Search with a route to customer action
We connect search opportunity to the commercial pages, proof and next steps that help buyers become qualified demos, trials and customers.
Delivery
Website strategy that becomes practical delivery
When the answer is a new page, reusable section system or website journey, we can shape and deliver it with your team or directly.
Evidence
One commercial view, not siloed work
We use search intent, paid-click context, customer evidence, analytics and product behaviour to decide what matters next.
Senior judgement, practical delivery.
From demand to customer action.
Selected work across search strategy, commercial website journeys, conversion and product activation.
FinalRoundAI
SaaS acquisition and activation
Worked across the acquisition-to-signup experience and activation journey, identifying friction between first visit, initial value and paid conversion.
The work connected the website and acquisition path with the product journey, rather than treating sign-up as the finish line.
Multiply Cloud
B2B SaaS search and demo conversion
Refined ICP and commercial-search direction across SEO and Google Search Ads, shaped the demo landing-page journey, and improved the connection between GA4 and Ads conversion tracking.
PostPixel AI
SaaS funnel and activation
Worked across the acquisition-to-signup journey from Meta campaigns, onboarding and product activation to make the next step clearer for prospective and active users.
3DStreet
Freemium-to-paid conversion
Improved freemium-to-paid conversion by identifying friction, reworking paywall touchpoints and strengthening the customer journey.
Verve AI
Simplified the first-login path by identifying key activation friction.
ProseWrite
Clarified ICP, messaging and website architecture to support more qualified trial starts.
SellerMax
Reworked the first product experience to help trials reach activation and paid use.
Examples reflect Ani’s contribution to each engagement.
Ready to see what is holding your pipeline back?
A 20-minute conversation about your growth, website, or product challenge.
Request a review
What people say.
Highly recommend Anita. I’ve worked with her, and she has tremendous insight and knowledge on how to optimize every step of the funnel. She is very driven and able to make a massive impact on the business. I would highly recommend Anita to anyone — you will see a great impact in your business
See what is holding qualified pipeline back.
Tell us where valuable demand is arriving and where it stops. Share your website and 2–3 competitors before the call, and we will identify five opportunities worth considering.