Blog

All in, inbound and funnel optimisation insights.

Landing Page vs Funnel Optimisation vs Funnel Growth for SaaS

Not every SaaS conversion problem is a page problem. How to tell whether you need landing-page optimisation, funnel optimisation or funnel growth first.

Anita Valentinova•9/23/2026

Why eCommerce Landing Pages Don’t Convert — 3 CRO Fixes That Drive Sales

Struggling with low conversions on your fashion eCommerce landing page?

Anita Valentinova•7/30/2025

What to Do Before A/B Testing in B2B SaaS

Many B2B SaaS pages do not yet have the conditions for a credible A/B test. The Evidence Threshold tells you whether to diagnose, validate or run a controlled test first.

Anita Valentinova•8/3/2025

From Clicks to Clients: How Strategic Design and Copywriting Boost Website Conversions

Find out why CRO should be integrated into your redesign process

Anita Valentinova•8/10/2025

CRO Audit Report: The Smart Way to Boost Conversions for Small Shopify, WooCommerce & Service-Based Businesses

Discover what a CRO audit report is and how can boost conversions.

Anita Valentinova•8/14/2025

From Browsing to Buying: Fixing Conversion Leaks in Apparel E-Commerce

Discover proven CRO tactics for apparel brands to turn views into purchases.

Anita Valentinova•8/17/2025

Spending on Facebook or Google Ads But Still Not Getting Sales? Here’s Why (And What to Fix First)

Learn what's wrong and get a free audit with GrowthLens.

Anita Valentinova•7/22/2025

Why Your Ecommerce Store Isn't Converting (And How to Fix It Without Spending More on Ads)

Learn how to fix weak messaging, poor UX, and hidden CTAs.

Anita Valentinova•7/22/2025

Why 80% of Cold Traffic Bounces in 5 Seconds — And What to Fix First on Your Product Page

Discover why most cold visitors leave in under 5 seconds.

Anita Valentinova•7/26/2025

How to Optimize Your Shopify Store Before Scaling Traffic

Learn how to optimize your Shopify site for conversions.

Anita Valentinova•7/26/2025