GrowthLensA senior studio for B2B tech growth.
GrowthLens helps B2B SaaS and technology teams turn valuable demand into qualified customers.
We work where search opportunity, website decisions and the customer journey meet. That can mean deciding which demand is commercially worth pursuing, planning the pages and proof buyers need, improving a demo or trial path, or helping a team turn a strategy into practical delivery.
Why GrowthLens exists
Most teams do not have a simple SEO challenge or a simple conversion problem.
They have demand that is disconnected from their product position, commercial pages that do not answer the buyer’s real question, paid or organic visits that reach a weak next step, or product and sales feedback that never makes its way back into the website.
GrowthLens exists to make those decisions clearer and turn the priority into work that can be built. Think of us as your growth studio for technology and B2B SaaS.
What we bring together
Commercial search opportunity
Which customer problems and search demand are worth pursuing, based on ICP, competitor, SERP and business evidence.
Website architecture and page strategy
How commercial pages, use cases, comparisons, resources and proof should work together instead of becoming a disconnected content calendar.
Conversion and customer journeys
How buyers move from a search result or campaign to a qualified demo, trial, enquiry, activation or paid use.
Practical delivery
Senior direction from diagnosis through implementation, working with your team or directly on the pages, journeys and measurement that matter.
The people behind GrowthLens
Ani Valentinova
Founder, Search, Website and Conversion Strategy
Ani has 20 years of experience across search, product, digital and conversion. Her work combines customer research, website and information architecture, commercial page strategy, funnel diagnosis, onboarding and activation.
She has worked across SaaS, technology, marketplaces, subscription businesses and high-consideration services. Her focus is not simply getting more traffic. It is helping teams decide which demand can become valuable customer action, and what needs to change for that to happen.
Ivan Stoilov
Co-founder, Technical Delivery and Reusable Builds
Ivan brings more than 20 years of web and product-development experience. He turns the agreed direction into practical pages, reusable systems and technical delivery that work with the team’s existing environment.
How we work
01
Understand the commercial constraint
We look at the current demand, customer journey, analytics, sales feedback and website context.
02
Decide what is worth solving
We prioritise the search opportunity, page, journey or conversion constraint with the strongest commercial case.
03
Build and learn
We turn the decision into practical pages, journeys, measurement and a clear next set of priorities.
Experience behind the work.
Our work is informed by experience across commercial search, product, customer evidence and technical delivery.
Telerik / Progress
Commercial search and information architecture for technical software.
Worked on commercial search and information architecture for technical software audiences, helping shape how complex products were discovered and understood.
D-EDGE
Product and commercial work for hospitality technology.
Product management and commercial work for a B2B hospitality technology software portfolio.
Vistaprint
Voice of Customer technology and product decisions.
Five years working with a Voice of Customer technology platform and trained models, turning large volumes of customer feedback into usable themes and product and journey decisions.
Upshelf
Product growth.
Product-growth work focused on improving how users move from interest to value.
Netcentric / Cognizant
Finance technology, product and search.
Worked in a technology consulting environment supporting finance-sector product and search work.
These are Ani and Ivan’s in-house and professional experience, not GrowthLens client endorsements.
See what is holding qualified pipeline back.
Request a short Opportunity Review to assess fit and the right next step.