The work behind the judgement.

I have worked across commercial search, paid acquisition, conversion journeys and product activation.

The businesses are different, but the pattern is usually the same: people arrive with intent, then something in the page, offer, journey or product makes it harder to continue. This is the work that informs how GrowthLens diagnoses what to fix.

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A few of the journeys I’ve helped improve.

Sayulita Life

Sayulita Life Conversion Redesign: turning search traffic into more direct enquiries

Turn a fragmented discovery and property-browsing experience into a clearer journey towards a direct enquiry.

A clearer direct-booking journey and a 24% uplift in direct enquiries. Improvements to the private-property pages played an important role.

Search acquisition and conversion diagnostics, competitor and market research, new conversion architecture, page blueprints, and implementation guidance for the homepage, search, location and private-property pages.

Postpixel.ai

Understand where a SaaS AI product was losing people between arriving and becoming an active customer.

A complete funnel review: traffic by channel, the complete flow and customer journey, and the friction points within it, read against Search Console, GA4 and Meta or Google Ads data. Delivered as the priority items to act on, a roadmap, and the exact copy, sequence and page blueprints where a build was justified.

Bonjour Tutors

ICP and voice-of-customer review, Google Ads conversion journey, PPC landing pages, trust elements, and qualification criteria through to enquiry.

Visit Bonjour Tutors

FinalRoundAI

Find where the funnel from acquisition to sign-up to paid conversion was losing value.

Funnel analysis and product-conversion direction across the acquisition, signup and paid journey.

CatnClever

Onboarding, paywall and conversion-journey work for a mobile app.

Visit CatnClever

Stratalis

CRO diagnostics focused on how prospective customers understand the offer, evaluate confidence and move towards a qualified next step from Google Search ads. New paid search Google ads pages.

Ani helped Sayulita Life improve key parts of our website and direct-booking journey, including the homepage, search experience, location pages and private-property pages. Her diagnostic, competitor and market research, conversion architecture and implementation guidance gave us a clear direction for the rebuild. The work contributed to a meaningful increase in direct enquiries, and I’d gladly recommend her to travel businesses looking to improve their online conversion experience.
IH
Ian HodgeOwner, Sayulita Life
  • Highly recommend Anita. I’ve worked with her, and she has tremendous insight and knowledge on how to optimize every step of the funnel. She is very driven and able to make a massive impact on the business. I would highly recommend Anita to anyone — you will see a great impact in your business
    KD
    Kaivan DaveFormer CMO, FinalRoundAI
  • It was a pleasure to work with Anita. The relaunch of our onboarding and checkout experience resulted in much improved KPIs.
    SH
    Sebastian HähnelCo-founder, CatnClever
  • Ani is a wonderful person to work with. She is very professional and her understanding of conversion optimization is incredible. We highly recommend her
    CC
    Charlie ChouDirector, Customer Experience, Bonjour Tutors
  • Anita did an amazing job! I would highly recommend her to anyone looking for a high attention to detailed product person.
    DY
    Dan YoungFounder, Postpixel.ai
  • We’ve worked with Anita on user journey and conversion optimization initiatives across multiple projects. She consistently delivered thoughtful, data-backed and well-structured analyses, identified key conversion opportunities, and provided practical recommendations that were easy to prioritize and implement. Reliable, proactive, and easy to collaborate with throughout.
    D
    DanielAgency owner, Dartera CH
  • Anita has been an outstanding collaborator. She brings deep expertise in Conversion Rate Optimisation (CRO) and consistently delivers work that is insightful, practical, and results-driven. Her suggestions are always clearly explained, easy to action, and grounded in solid reasoning. I’ve seen conversion rates increase by 50–100% in some areas after implementing her ideas. What really stands out is her original thinking; Anita regularly identifies opportunities I hadn’t even considered and brings a fresh, valuable perspective to every project. She’s prompt, thorough, and highly professional in all her communication and deliverables. I would strongly recommend working with Anita. If you’re looking for someone who can make a tangible difference to your website’s performance, she’s the one.
    SG
    Sam GibbsFounder, Founderslaunchhub UK

The problems this work covers.

  • Commercial search opportunity, and the pages that need to convert it
  • Ad-to-page continuity and post-click decision journeys
  • Qualification, booking and enquiry journeys for considered services
  • Product decision and checkout journeys for higher-value purchases
  • Onboarding, first value, paywall and trial-to-paid for subscription products
  • Measurement direction from acquisition through to the commercial outcome

Seen a version of this problem in your own funnel?

Tell us what is happening with traffic, paid clicks, enquiries, signups or purchases. We will tell you whether there is a commercially worthwhile next step.

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Request an Opportunity Review

A free 20-minute call for B2B SaaS and technology and high-consideration businesses with existing traffic, paid demand or product traction.

Bring the pipeline number that is behind: qualified traffic, demos, trials, enquiries or paid conversion. I’ll assess the context and identify whether there is a meaningful opportunity.

I’ll use the call to decide whether a paid Diagnostic is the right next step.

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