GrowthLensB2B SaaS SEO Growth Partner for Pipeline
We connect commercial SEO strategy with the pages and buyer journeys that convert demand into qualified pipeline.
Free, by email, within two working days. Prefer to talk first? Request a free walkthrough
Snapshot prepared by
Ani Valentinova, Co‑Founder of GrowthLens
Ani brings 20 years across commercial search, product and website growth. Her experience includes Vistaprint, Lastminute.com and Progress/Telerik, alongside strategy and delivery work for SaaS and complex technology businesses.
Senior-led strategy, with practical implementation support where needed.
View Ani’s LinkedIn profileA focused review of where your B2B SaaS website could capture more qualified search demand.
Send me your website and, if you like, one competitor. I’ll review the priority search opportunity, email you the snapshot, and help you decide what is most worth addressing next.
Free, by email, within two working days. Prefer to talk first? Request a free walkthrough
What we can look at
- A commercial topic or buyer problem you want to rank for
- A key page, website section or site-structure issue
- An SEO strategy that doesn’t translate into revenue pipeline, or unclear website direction for winning in AI search
- An upcoming website migration, relaunch or repositioning
- Why organic traffic is not turning into enough demos or sign-ups
What you leave with
A clearer priority
The one SEO or website growth opportunity most worth pursuing next.
An outside view of the search landscape
What searchers and competing pages reveal about the decision your site needs to support.
Direction for the next move
Whether the priority is search strategy, site structure, commercial pages, content, a migration plan, or improving the path from organic traffic to action.
Search is the starting point. Your website decides what happens next.
I start with buyer demand and the decision your website needs to support, not a generic SEO checklist. The aim is to help you see the most valuable next move before investing in more content, a rebuild or an SEO programme.
Why GrowthLens
Most SEO agencies stop at rankings, content briefs or a technical checklist. GrowthLens connects commercial search strategy with the website, product and buyer journey that have to make that visibility useful.
A senior partner
Ani created GrowthLens as the kind of senior partner B2B tech teams need when search, website and product decisions cannot be treated separately.
No deck to interpret
We do not hand over a deck and leave your team to interpret it.
Strategy through implementation
GrowthLens can deliver the foundation, work alongside your internal team, or lead the priority work through page strategy, messaging, UX direction, design, build, migration and implementation—managed as one plan.
Senior-led studio, not a production line
Search traffic, website and funnel growth, implementation: all you need to grow, with no account managers or teams in between.
Want to do it yourself?
We can implement a growth system and help you orchestrate it on your own.
Free, by email, within two working days. Prefer to talk first? Request a free walkthrough
What clients say.
Highly recommend Anita. I’ve worked with her, and she has tremendous insight and knowledge on how to optimize every step of the funnel. She is very driven and able to make a massive impact on the business. I would highly recommend Anita to anyone — you will see a great impact in your business
When GrowthLens is the right partner
- You need a clearer SEO strategy tied to your product, buyers and commercial priorities.
- You are planning a website migration, relaunch or major product/category change and need to protect search equity.
- Your website makes a complex product harder to understand than it needs to be.
- You need to decide which pages, templates or journeys are worth improving before investing in a rebuild or more acquisition.
- You want a senior partner who can take the priority work from strategy into practical implementation.
Not a fit
This is not a generic monthly SEO package, content-volume service or a quick visual redesign.
Questions.
Will you build the recommendation?
The Diagnostic gives you a build-ready plan. GrowthLens can support priority implementation, your internal team can build it, or your existing agency can.
Do we need every data source?
No. We use the evidence available and identify the measurement gaps that matter for the next decision.
What if the issue is bigger than one page?
If the evidence shows a structural issue, we recommend a Search & Conversion Foundation: the commercial architecture plus the first priority pages or journey assets.
Is this only for SEO?
No. The Diagnostic can focus on commercial search, paid funnels, lead-to-consultation, signup-to-activation or a launch or rebuild path.
What happens next
Send me your website, your work email and, if you like, one competitor.
I’ll prepare a focused search snapshot and email it to you within two working days.
If it’s useful, book a free 20-minute walkthrough and I’ll take you through it.
We agree the most valuable next step for you.
Who leads this
Led by Anita Valentinova
I’m a growth and product strategist with in-house experience across D-EDGE Accor Hotels, Vistaprint, Progress Software and Lastminute, and 100+ client projects across SaaS, technology and complex customer journeys. I combine search research, customer evidence, website and product thinking, conversion optimisation and implementation. When the priority is clear, I can take the work through to build, launch and measurement.
- Top Rated Plus on Upwork
- 100+ projects
- Senior-led strategy through implementation
Grow qualified pipeline from search
Get a free Search Snapshot by email: your priority search or website opportunity and the most valuable next step, whether that is SEO strategy, site structure, commercial pages or the path from organic traffic to action. Then talk it through on a free walkthrough call if you want.
Free, by email, within two working days. Prefer to talk first? Request a free walkthrough